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Coursera: Wharton, University of Pennsylvania
Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in
Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.
Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.